Customer Satisfaction / Loyalty
You can keep a keen eye on the satisfaction and loyalty of your B2C and B2B customers with our standard instrument «NLR binder». It delivers reliable figures on customer loyalty, satisfaction, resommendations and service level - factors that you can use for time series analyses and strategic control in the long term.
Although research on preventing cancellations is closely related to customer loyalty research, it places a strong focus on the singular event of "cancellation". Our surveys of former customers systematically uncover what prompts cancellation and how, ultimately, it can be prevented.
Contact Point / Impact Analysis
Your customers experience your company via products, services, advertising and in the media – i.e. at very different contact points. We systematically analyse these points and use the results to derive statistically proven measures to realistically optimize customer loyalty.
We create instruments that are specifically tailored to the needs of your company. They permit measurement of classic topics such as employee satisfaction, but also of newer fields like the staff's internal brand understanding. Here, we research more than personal preferences - we demonstrate how well your organisation functions and the productivity of employees in a positive environment.
Sales partners are mediators and brokers of products - their motivation significantly contributes to the success of your enterprise. We design effective instruments to identify the satisfaction of your sales partners with the financial, technical and also organisational sales support.
Target Group Analysis
The target group analysis is based on a precise market segmentation according to criteria of strategic relevance to your company. Depending on the strategy we analyse the target groups with regard to needs, potential, optimization posssibilities or structural properties.