Product Evaluation with Conjoint Analyses
We developed the «NLR product evaluator» and use elaborated conjoint methods for identifying the strengths and weaknesses of product concepts - thus providing you with valuable information for optimizing your products on their way to a successful market launch.
NORDLIGHT research starts supporting you as early as the concept phases of your product development process. Our concept tests allow you to trial product concepts easily, quickly and cost-effectively and to plan their further development expediently.
It's not just inflated prices that harm sales. In some cases companies may suffer considerably if their prices are not high enough. Our methodical mix ensures that you receive reliable statements on which price is "ideal" for your products.
In estimating sales potetial, we ensure the greatest degree of measurement precision on the one hand, while on the other, we draw on our expert knowledge of interdependencies between declarations of intent and subsequent behaviour to adjust the forecasts for your products.
In analysing the packaging for your product we work at the interface between communication and product research, for your packaging is both medium and an integral part of the product. Considering and optimizing both of these effective elements is decisive for market success.
Market / Positioning Analysis
We take individual market studies to provide you with a precise identification of where your company is positioned within its competitive environment. In our analyses, we show the effective areas in which your brand can achieve differentiation as well as new fields in which it can possibly be positioned.