We test the usability of your website and Internet applications through the eyes of coming users – under controlled conditions in the usability lab, with maximum analysis depth including the tiniest details. You and your colleagues are invited to observe the tests live.
We measure the quality of your web presence on the most important dimensions in the internet (content, usability, design) and your customers' satisfaction with a large sample. The aim is to identify the possible ways of optimizing your website and locate them within a time series or benchmark comparison.
We analyse your advertising with a combination of innovative market research methods – ranging from attention control and the ad's emotional and cognitive impact to attitude changes among customers. We determine whether your ad can succeed in its competitive environment and the effects of different agency designs.
We use our test concept «NLR print scan» to simulate the reception of your print documents in a realistic manner, and measure the most important dimensions of designing print documents and their impact on recipients. In the results, we show you specific strategies for optimizing your documents.
Drawing on a specific reception-based survey approach, we analyse the impact of mailings on recipients. We examine whether the mailing components (presentation, cover letter, supplement, contact options) are understood and whether they incentivize recipients to take a closer look at your company's offers.
Test of Commercials
Using our research concept «NLR spot scan», we can assess the impact and image effects of your radio- and tv-commercials from a customer's perspective. What you get are clear recommendations which commercial has the strongest impact on customers and how you can further intensify its effects.
Claim / Logo Test
We measure your logo's advertising recall in the market and test your claim's comprehensibility and brand fit. We have the overall image effect of your branding evaluated and can thus determine the target group and communicative context in which your branding can have positive effects.
Image affects the buying behaviour and emotional loyalty your customers feel towards the brand and company. Our image analysis permits an in-depth diagnosis of the existing image from a customer and/or employee perspective. In our analyses we draw comparisons to the ideal target image you envisage for your brand.