Conjoint methodology can be applied to precisely identify the features of your product actually crucial for its market success and to determine the customers' willingness to pay.
We have developed our own online software for max-diff analyses that provides us with the greatest possible flexibility to determine the significance of product features reliably and with precise selectivity.
Response Time Measurement
The image of a brand, a product or also advertising material can either be assessed by 'standard' means or via an implicit method of response time measurement. We have developed an innovative online tool for the latter.
We have our own latest-generation eye camera that reliably measures implicit eye movements in advertising materials or usability tests – a valuable addition to the information that participants provide during the interview.
Our latest development, the «OE Mirror», facilitates a feedback process on open-ended responses in an online survey. You receive information on what other persons in the target group think about the statements made.
Hybrid combinations of quantitative and qualitative research methods in hybrid frequently reward clients by yielding multifaceted and in some cases more reliable results than the individual approaches could respectively have provided.