The special potential of face-to-face interviews
We recommend personal interviews in case the participants (for instance experts or higher management executives) require a particular degree of personal care during the interview situation or in case the subject of the interview (for instance more complex product concepts or extensive visual material) requires a greater depth of explanation.
- Experienced and psychologically trained interviewers guide the respondents through the survey – usually in a semi-standardized interview framework with quantitative and qualitative elements –and are on hand for the survey participants should these have any questions; any issues can be clarified directly in the interview situation.
- The face-to-face interview can be conducted on the representative premises of any test studio partner of us, but 'in-office' or 'in-home' visits are standard, especially in the B2B segment. Here, the interviewer visits the survey participants at their place of work or residence.
- As a matter of course, we also recruit the participants and schedule the meetings in addition to conducting the interviews (to be dealt with in-house or by one of our test studio partners, depending on the scope of the random sample and target group).
We would be pleased to advise you on the ideal methodical setup for your study – feel free to contact us!