Online Survey (CAWI)
Many of NORDLIGHT research's staff members are pioneers in the field of online market research. We possess particular expertise in conducting online studies in the three research areas of product, communication and relationship management.
Telephone Survey (CATI)
In the case of quantitative studies with particular requirements as to the representativeness of the results, we conduct telephone surveys with our long-standing CATI partners that meet the highest methodical standards.
Face-to-Face Interview (CAPI)
We design quantitative surveys based on the personal interaction between interviewer and respondent when catering to particularly demanding target groups (for instance in the B2B segment). Here, we deploy specifically trained interviewers to guarantee a discussion on equal footing in every target group.
Target groups that are particularly difficult to reach necessitate an intelligent combination of different survey channels. Linking online and offline methods allows us to generate a maximum exploitation for your study.
We design research-efficient market research instruments for conducting replication and long-term studies. In coordination with you, we develop an instrument that is entirely tailored to your strategic planning, delivering reliable parameters wave by wave.