The social interaction between the participants of the discussion explores your research questions in a necessary depth of detail and allows for a multifaceted analysis. We design the discussion guideline, organize the conduction and summarize the most important insight in a communicative report.
Conducting in-depth interviews is the method of choice when it is important to fundamentally comprehend the research subject and to unravel underlying needs, motives and barriers.
Special target groups and respondents require an in-depth preparation of the interview guideline and call for an interview situation that guarantees a discussion on equal footing within the framework of a market research study.
Market Research Online Community (MROC)
The methodology combines everyday behavioural observation (individual feedback with diary and blog modules) with group discussion and creative workshop (exchange via chat functions) as well as in-depth exploration of motives and needs (individual tasks, psychological moderation).