Qualitative

Group Discussions

The social interaction between the participants of the discussion explores your research questions in a necessary depth of detail and allows for a multifaceted analysis. We design the discussion guideline, organize the conduction and summarize the most important insight in a communicative report.

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In-Depth Interviews

Conducting in-depth interviews is the method of choice when it is important to fundamentally comprehend the research subject and to unravel underlying needs, motives and barriers.

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Expert Interviews

Special target groups and respondents require an in-depth preparation of the interview guideline and call for an interview situation that guarantees a discussion on equal footing within the framework of a market research study.

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