Methods
Analysis / Reporting
Please find further information on the topics of descriptive statistics / multivariate methods, segmentation / typology, what-if simulation and tag clouds here.
Quantitative
Please find further information on our quantitative survey methods here: online surveys, telephone surveys, face-to-face interviews, mixed-mode surveys and tracking studies.
Qualitative
Please find further information on our qualitative survey methods here: group discussions, in-depth and expert interviews.
Research Methods
Please find further information on selected research methods of our company here: conjoint analysis, max-diff analyses, response time measurement, eye-tracking, OE mirror and hybrid strategies.