Who we are
High-quality market research solutions for your company
NORDLIGHT research is a research institute that supports you in being successful in the market with your products and services.
The focus of our business activities is on product development, marketing communication, and experience research. We survey B2C and B2B customers, employees and sales partners. We use quantitative and qualitative methods to gain knowledge for success-critical decisions.
Our services start with project design consulting, include reliable survey, psychological and statistical analysis with practical interpretation, and conclude with reports and dashboards you will be impressed with. For both your ad hoc studies and trackings, we work our way in thematically, provide you with individual support and offer you fact-based recommendations for action.
You can find more information about our market research institute in About us / Our institute.
We provide solutions
Product Research
For developing products and services that correspond to market trends, it is important to identify the needs and wishes of future customers at an early point in time. This way, relevant potentials and target groups can be determined, and the product design can be specifically supported.
Relationship Management
A sound analysis of the satisfaction and loyalty of your customers and sales partners is the first step towards a successful relationship management. We interview customers, non-customers and sales partners on experiences gathered at your company's contact points and develop concepts for implementation customized to your industry and business processes.
Communication Research
The development cycle of advertising and media communication results in the most different requirements. We combine established and innovative market research methods for customized examination concepts which will help you to successfully design your advertising and communication media.
Current Topics
INSIDER TIP
We carry out research so that you are able to make well-founded marketing decisions. In 2018, marktforschung.de conducted an industry-wide survey to identify smaller full-service institutes that received positive attention from industry insiders.
NORDLIGHT research achieved two top 3 rankings in this nationwide comparison:
Quality and transparency!
Current trends and developments in the German consumer market. Discover topics and studies in our shop.
